Tag: ICM506
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The Ethics of Crafting Content Online
Creating content online is difficult, but even more so reaching broader audiences on social media. In his book Jab, Jab, Jab, Right Hook, VaynerMedia CEO Gary Vaynerchuk describes the struggle in online marketing as “Content is king, but context is God.” Putting out content is not enough, as it will get drowned out by the…
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Understanding Audiences in Journalism
For all kinds of writing, there are some conflicting issues with writing for yourself or an audience. If I decided to write an essay for class based on my own interests versus the prompt, my grade on the assignment will suffer. An audience that has been built around a certain niche will find a change…
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What Makes a Good Online Reading Experience?
Writing online can be quite difficult, especially as outlets shift in the digital era. The writing must compete against a multitude of attention-grabbing games and apps on your device. Inescapable ads can distract readers from delving deep into an article. Below is one example of writing that works well online, and one that does not.…
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What Kind of Writer am I?
I have a tumultuous relationship when it comes to writing. Growing up, I hated writing essays or any other long-form assignments for class. Instead of caring about the craft of writing, teachers were more focused on page counts and finding keywords to see if you read the book for the assignment. The moment writing…
Bailey MeCey 