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Social Media Final Pitch

In developing my social media pitch for TNTP, I wanted to carry on from the work of my social media framework. Overall, I feel that improving the visual storytelling of the organization would have a major impact on reaching new audiences. Along with the pitch, I wanted to find a way to include brand ambassadors…
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The Power of Paid Ad Campaigns
One of the benefits of social media is how a post can organically connect with a variety of users and become popular online. However, when it comes to business marketing, it’s clear that social media advertising is needed now more than ever. In Paid Social Media: Worth The Investment?, writer Basha Coleman highlights that social…
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Building Communities Through Social Media
As more brands and organizations jump onto social media, it’s important to have more than just your presence. It’s necessary to build a community of followers that are passionate about the work you are doing. Whether that is for a brand that hopes to sell its product or a non-profit that is looking to increase…
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Squish Social Media Audit

With how massively impactful social media has become, most businesses make it a priority to have a presence on multiple platforms. However, with so many different businesses vying for your attention, how do you know your posts are making a real impact? A social media audit was conducted on the candy company Squish. The company…