Bailey MeCey

In developing my social media pitch for TNTP, I wanted to carry on from the work of my social media framework. Overall, I feel that improving the visual storytelling of the organization would have a major impact on reaching new audiences.

Along with the pitch, I wanted to find a way to include brand ambassadors in the pitch. I was having difficulties at first, given that the organization is a non-profit for teachers. Compared to a regular business, brand ambassadors can be built around a product or service which would not work for this pitch.

After spending some time researching and receiving feedback, I decided to shift from brand ambassadors to spokespersons, and the campaign would feature quotes from figures on why the organization is important. The campaign would feature graphics for the quotes to go up on social media, as well as the hashtag #MyTNTPStory.

Not only would this allow for a collection of spokespersons to be created to share with audiences, but also serve as an avenue for user-generated content by encouraging audiences to share their own stories.

Overall, I have a greater appreciation for all the work social media strategists do to create and execute these campaigns. A lot of effort is required to execute effectively, and there’s no easy answer for how to achieve success. I learned how to develop a campaign and incorporate my visual storytelling skills to share the content in a better way.

Organic and paid social media campaigns will continue to be a major pillar of my career, and I’m excited to take what I have learned and integrate it into my work.